Comfort, Privacy & Mutual Value: Just How Siren is Humanizing Internet Dating

The Short Version: Socially advanced Siren is changing the matchmaking app room featuring its inclusive mindset, relatable concern during the day, and personalized privacy functions. On Siren, it really is about linking you with great individuals through authentic discussion — not addictive and meaningless swiping. To this end, they’ve produced an enjoyable and secure planet where you can be your actual self and permit intimate chemistry with a match unfold in a far more organic method — similar to it would occur in individual.


With their sleek interfaces, enjoyable functions, and hand-held platforms, dating applications have actually transformed the way in which individuals date. And even though it seems much less difficult than ever in order to meet someone special, the acts of swiping and preference or loathing people according to pictures provides nearly made online dating a casino game — and produced a disconnect one of the men and women playing it.

For people who wish to blend the genuine convenience of a dating app together with feeling of linking with some one in actuality, there’s Siren — a distinctive internet based platform that removes the “looking for humans” model a number of other online dating apps have adopted.

As a result of the concern throughout the day matching program, Siren creates the context for discussing interesting subject areas (like bucket list products and philosophical questions) and pairs people through those genuine and entertaining talks. This way, correct personalities can be disclosed normally — exactly as they will directly.

For much more from the motivation behind Siren, the special functions, as well as the women-led staff behind the application, we talked with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren is made With everybody else in Mind

Siren ended up being launched by two females with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — exactly who both wished an online dating app that was created with common esteem, confidentiality, and comfort as leading concerns.

Having experienced some terrible matchmaking experiences via various other matchmaking apps, Susie and Katrina noticed these people weren’t really constructed with females in addition to their certain needs and desires planned. Plus the adverse nature of swiping left and close to people was actually demeaning and failed to assist form quality connections, especially for ladies.

“i simply thought this instant experience that, as a woman, I found myself objectified. The swipe-to-reject format failed to benefit myself,” Susie mentioned. “I looked straight back regarding interactions I got prior to, and that I never ever met men and women through these methods.”

Though that they had never ever constructed an online dating app, Susie and Katrina realized they might make one that was not merely female-friendly, but fun and caring toward everybody.

They took their own time studying the tech space and having comments from buddies and specialists before and during development. And additionally they ignored those who said guys won’t make use of a dating software that has been concentrated on females and offered all of them higher level confidentiality options.

Siren was released in 2014, and very quickly it was not merely Susie’s and Katrina’s buddies have been utilizing Siren. It actually was pals of friends and complete visitors — such as guys — who have been by using the app and showing appreciation for it. Term spread and Siren might the leading, comprehensive matchmaking software since that time.

And although Siren is pro-women, there is not an anti-men feeling to it after all. It is proof that a dating software crafted by females for ladies can effectively benefit all of them and for males.

Safe & friendly Atmosphere Sets a Positive Tone when it comes down to Community

The individuals at Siren have always been really defensive of these members, and, just like the designers, they knew they are able to set a confident tone for the entire neighborhood by placing safety measures positioned and creating an enticing environment.

While on various other dating apps men and women might enjoy harassment or catfishing, that’s not ever been the situation for anyone on Siren, in addition to effort of this Siren team is why for the.

“Since we launched, we have had zero research of bothering messages,” Susie said. “credibility and other people being able to feel like you’ll find real people on the other hand is completely vital that you us. We were truly cautious about developing town with a particular sort of reputation.”

Susie included that she and her staff think people are fundamentally good and that if they’re provided a secure, friendly environment, they will end up being helpful and honest with each other.

“we could present these icebreakers that approaches to end up being a bit more susceptible and more actual, and that’s just how people can link,” she said.

Siren’s Mantra: “generate Strangers much less Strange to each and every Other”

using social networking the majority of us use, like Twitter, the bond has already been built-in using the men and women we follow and exactly who follow us, so interacting is comfortable and easy. Siren’s conversation-style program replicates that for online dating, working for you start those connections without having any awkwardness.

“if you are dealing with an overall total complete stranger from inside the online dating space, there’s a lot of reservation exactly how much you trust this person, especially because a lot of internet sites are actually complex and also have most artificial pages,” Susie said. “My personal mantra that i inform my personal team, plus they’ve really embodied this, will be assist ‘make complete strangers less unusual to each other.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their particular coordinating feature, top-quality safety measures, and special activities, Siren offers singles an one-of-a-kind, safe, and well-rounded dating experience from start to finish.

Get acquainted with fits in a distinctive Method With Siren’s Question of this Day

While Siren has the traditional features of online dating sites (such as messaging and blocking features), their own Question during the day may be the element that produces all of them stay ahead of additional internet dating applications by far the most.

With enjoyable questions like “should you decide may have entry to a billboard, what would you would like it to say?” you’re able to end up being yourself and progress to know somebody on a far more genuine level. You can also look for suits based on their own solutions to those concerns and additionally by your preferred conditions like age, sex, and place.

With this standard of interaction, you do not wish to increase qualities just like your earnings or physical appearance to seem more appealing to others.

A Variety of pic Settings works Eliminate Superficiality

Siren actually has exclusive approach to pictures. There is the substitute for keep pictures blurred and just noticeable to your contacts, or you can keep your own photographs visually noticeable to everybody else.

“making it comfortable and not harmful to individuals manage to browse their own specialist and personal lives, we allow everyone else to control their own image visibility,” Susie mentioned.

Unlike the common dating app, users can not send one another images, that has been intentional when Susie and Katrina developed the application. She stated this motivates people to offer each other their phone numbers and go the text off-line — and shields individuals from obtaining unwelcome images.

Without matter which image choice you select, the great thing is Siren’s Question of the Day — and users’ answers — enables you to connect to people on a further level than looks.

Properly relate solely to other people Thanks to Siren’s confidentiality Controls

Another huge component of Siren is safety, particularly in terms of avoiding fraudsters. Every person which signs up must input their particular number and go into the activation rule they obtain via text, which makes sure folks aren’t producing several reports.

Members may also block and report to the Siren group other members who happen to be acting inappropriately or mistreating the application’s terms and conditions.

Reduced Activities produce Offline & offer you unique Date Ideas

Besides creating a cushty and safe on the web spot for visitors to end up being who they are really and going for an original solution to start discussions, Siren is also bringing the next step by hosting offsite occasions. Susie stated these may end up being the option to the typical coffee big date, which could typically end experience like a company meeting or appointment.

“I think satisfying this way supplies an infinitely more important connection. We’re pairing with local women looking for sex companies and businesses giving the members bonuses and discounts to spots like galleries, lectures, and film celebrations,” she mentioned.

Actually those that have already located some one on Siren hang in there the activities since they’ve be a part of that society today and certainly will easily find brand new time some ideas. While these events are only being presented in Seattle, Siren features intends to increase with other locations eventually.

A varied User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess for her protective nature), the Siren staff comprises of CTO David Golightly together with expert advisors including Lisa Stone (Co-Founder of weblogHer) and Gayle Karen younger (CTCO at Wikimedia).

As they all manage crucial aspects of the firm (from marketing to customer support to graphics design to development), they even placed customers initial irrespective of the task accessible.

In accordance with an application developed by two women of shade — incredibly uncommon from inside the technology business — Susie and Katrina wanted to bring in a user base that is as diverse because the business is actually.

Siren’s individual base is not such as your common matchmaking app market — which is likely to mainly end up being heterosexual guys, more youthful singles, and folks looking for hookups. The sex proportion on Siren leans slightly much more female (55per cent to 45per cent), and a majority of members tend to be over 30 and looking for a meaningful go out or commitment.

“we are gearing older, and I also believe it’s been really great for people,” Susie said.

What Siren additionally really does effectively is include various types of people, specifically those within the LGBTQ society. A unique element of Siren that has been particularly important with the staff is actually a “non-binary” gender choice for people whenever they fill in their particular profile.

Susie and her staff recognize that sex and sex are not set-in stone for some people, even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they may be able be limiting.

“We would like to support you in finding the individual you are searching for, but you do not need to declare or put yourself in a package,” Susie mentioned. “That gender fluidity is very important for all of us to embrace.”

Final Thoughts

Whether we’re discussing their development, addition, or realness, Siren is actually using the dating application area to the next level out of every direction.

And while they will add more helpful functions and expand the get to of their activities in the near future, the lasting focus will continue to be developing reliable connections due to their people and standing up to people who attempt to ruin the knowledge for everybody.

“should you want to end up being an asshole, there are numerous locations to get it done, but don’t do so here,” Susie stated. “once we level, we should keep this notion that reputation and rely on matter, and it’s really our very own loyal objective to get results for the neighborhood everyday. Our company is right here trying to provide individuals a fighting possibility to reduce loneliness and find a real physical connection.”